Buy Safe America Coalition Joined

Buy Safe America Coalition Joined

On September 24, 2020, Walgreens, CVS Health, Ulta Beauty and Philips, and National Association of Chain Drug Stores announced about joining Buy Safe America Coalition including the Personal Care Products Council and Consumer Healthcare Products Association.

“Walgreens is pleased to join the Buy Safe America Coalition in support of advancing the INFORM Consumers Act to bring transparency and accountability to today’s digital marketplaces in order to remove incentives for retail theft and help make our communities safer,” said Alex Gourlay, Co-Chief Operating Officer, Walgreens Boots Alliance. “Now, more than ever, consumers deserve to know who they are buying products from online, in order to make safe and informed purchasing decisions for themselves and their families.”

“The issue of fraudulent sales is about much more than protecting our brand and products we offer — it’s about protecting our associates and our guests whose safety is our highest priority,” said Mary Dillon, CEO, Ulta Beauty. “Addressing these crimes has been a priority at Ulta Beauty for some time and one way to move the needle is impacting the ability to profit from sales of stolen goods. Establishing transparency and accountability in online marketplaces will help bring an end to this growing problem, and we are proud to join this coalition’s efforts.”

Buy Safe America Coalition

The Buy Safe America Coalition represents a diverse group of responsible retailers, consumer groups, manufacturers, intellectual property advocates and law enforcement officials who support efforts at all levels of government to protect consumers and communities from the sale of counterfeit and stolen goods.

Main objective of the coalition, based on information from website:

  • Support verified seller standards to ensure legitimate small businesses can use the Internet to reach customers around the globe, and bad actors can be identified and stopped. 
  • Ensure third-party sellers provide verified contact information to consumers.
  • Push for greater resources and better collaboration among law enforcement to target sophisticated criminal rings and investigate the connection between organized retail crime (ORC) and other criminal activity.

Sales Of Fakes Rise On 56%

According to brand protection experts, counterfeit beauty and personal care products have spiked 56 percent this year alone. During quarantine more Americans shop online, and that’s why the problem of stolen, fake, and fraudulent beauty and personal care products starts to became more actual than ever.

 “As a leader among retailers in combating online marketplace fraud, we take a zero-tolerance approach to this type of activity,” said John Liesching, Vice President, Asset Protection of CVS Health. “While we are proud of the investments and the progress we have made, stolen and counterfeit products in online marketplaces remain too widespread. We recognize the importance of working together to protect consumers across the country.”

“Quality, integrity and trust are integral to Philips brand, and we strive to ensure these qualities are omnipresent for consumers along their entire purchasing journey” said Selina Thurer, Business Marketing & Sales Leader, Philips Personal Health, North America.

“Many consumers can immediately spot if a product online purchased does not meet Philips stringent brand integrity standards, however, we want the shopping experience to be friction-free. It will take partnership from the largest retailers and online marketplaces to support these efforts, so customers shopping online have the confidence that the products they purchase are those that they have come to trust.”

“From individual shoplifters to sophisticated criminal enterprises, organized retail crime hurts the businesses that line Main Street in communities across the country,” said Steven C. Anderson, President and CEO, National Association of Chain Drug Stores.

“By shining a light and bringing more transparency to these online marketplaces, we can prevent the sale of stolen health and wellness products. We applaud the efforts to give law enforcement the tools they need to bring down these bad actors and help keep businesses and consumers safe.”

Anastasia Kovalenko

Anastasia has an experience of creating articles for about 5 years. Topics of those articles included health, overall wellness, pharmacies and new pharmaceutical products. Wishes to learn more and improve her experience in medical field. Considers archaeology to be the most interesting and exciting hobby among others.

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