One of the most popular pharmacy chains Walgreens has delegated Patrick McLean, a senior vice president, and a principal marketing supervisor. He will manage the concept, an important objective, and the review of all of the company’s marketing projects, including marketing cooperation, brand design and performance, consumer targeting, brand positioning, and the marketing plan accomplishment.
All these issues will be wholly controlled, and besides, Patrick McLean is supposed to be a pioneer of the new level for the whole pharmacy chain in the nearest future.
What Do We Know About Patrick McLean?
His diverse career ladder crosses 20 years of thriving executive-level marketing purposes for brands of all sizes across different businesses. With a full background and measurement in digital, he has experienced being on the leading edge of marketing reform.
He has had the chance to work on some prominent brands like TD Bank, Capital One, and Verizon Communications.
Earlier in his career, he kept leadership stands at several more modest technology companies, including Venngo Inc., a developer of BB collaborative software & at Seymour Epstein Group Inc., a private investment firm specializing in new media.
“It’s thrilling to meet Walgreens at this crucial time when contemporary marketing can serve as an architect of end-to-end consumer campaigns and events,” McLean stated. “I am looking forward to running with the extremely gifted team crossed the country, securing together that Walgreens is at the vanguard of marketing in this cutting area of the market.”
McLean enters Walgreens from his position as TD Bank’s managing vice president, CMO, and a leading head of the corporate and governmental interests. In that role, McLean has transformed the company’s marketing business into a data-driven and digital-first business. He has additionally beforehand served as vice president of the digital brand plan and digital CMO of Capital One Financial, as well as the head of marketing and e-commerce at Verizon.
The Future Changes
It seems to be rather a vast experience to rule such a pharmacological giant as Wallgreens. Everybody expects from Mr. McLean key activities to lead the chain to the most favorable positions ever. As soon as he enters the management, one might obtain an extensive list of the new and comprehensive comings.
It has both a right and wrong sides because everyone should think twice before reforming such a stable company. Anyway, we will observe all the possible changes in the nearest future.
“At WBA, we are at the crossing of healthcare, beauty, and retail, and consequently, our content requires to be intensely individual and appropriate,” replied Vineet Mehra, SVP, Global Chief Marketing Officer, WBA. “Patrick McLean distributes our vision to request marketing through a personalized, consumer-obsessed lens and assuring that we deliver exceptional experiences that improve our customers’ lives. We are excited to have him join our team and lead us within this next phase of our maturity.”
To Sum Up
Let us wish a new senior vice president and a principal marketing supervisor good luck; it is not easy at all to be that one who innovates, yet, it is much more complicated not to do anything!